Ideation & Design

Lighting up the digital: PHILIPS

How do you shine light on a brand that is globally known but so present in our every day lives that is many times looked past? Taking into consideration the global unity and brand guidelines, but at the same time innovating and finding a captivating light for Spanish market and audience. 

Signify, the new brand name for Philips, has been in the forefront of of lighting innovation for over 125 years. Hence, it is fundamental that its online presence reflects its history, but its relevance as well. 

Client / 

Philips Lighting Spain


Role / 

Creative & Designer Jr.


Agency / 


Year / 

2018 -2019 


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© 2019 Mariana Jordán Gärtner. All rights reserved