Ideation & Design
Lighting up the digital: PHILIPS
How do you shine light on a brand that is globally known, but so present in our every day lives that is many times looked past?
This required us to innovate finding a "captivating light" for the Spanish Market and audience. However, maintaining Philips strong brand identity.
With the recent transformation of Philips into Signify, company that has been in the forefront of lighting innovation for over 125 years, one of the main goals was to reflect its history and relevance on all online channels.
Philips Lighting Spain
Creative & Designer Jr.