Advertising for Van Gogh’s Catalogue

EXPERIMENTING A DIFFERENT APPROACH

As the #1 Museum in the world by Trip Advisor and in the top three best museums globally, the Art Institute of Chicago has a great publishing department that creates catalogues that complement and make memory of the museums prestigious exhibitions. In 2016 a never seen exhibition with the three Bedroom paintings by Van Gogh where exhibited together for the first time. With the aim of increasing the catalogues visibility and sales, Mariana created a video that gives a sneak peek of the catalogue and shows the audience that from this book you can learn a lot more about the artist, his work and journey. The results of this innovative way of advertising the catalogues was a great success, reaching a new audience.

Client / 

The Art Institute of Chicago

 

Role / 

Publishing Assistant 

Agency / 

The Art Institute of Chicago

 

Year / 

2016

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© 2019 Mariana Jordán Gärtner. All rights reserved